Schwab traders enjoy the pursuit of knowledge, and not just when it comes to trading. They strive to master everything they do. So, we created a campaign targeted toward that mentality.
Because the majority of Schwab’s traders have full-time jobs, they’re only able to research and trade in their spare time, like lunchtime. To help them maximize that time, we used digital ads to target traders in large downtown areas on big trading days. The ads offered them a free lunch, delivered right to their office, simply so they could use their lunch to “know more.”